Exceptional products are built by people who are inspired by where they’re going, push each other to be better, and never lose sight of what great looks like. My role is to create that environment.
I'm a product and design leader with twenty years spent building teams that identify the right people-problems and craft user-centered solutions, across SuperApps, marketplaces, social, e-commerce, mobility, fintech, and brand.
I've scaled multidisciplinary design orgs from a handful to 80+ across product design, UX research, content, and creative, most recently in APAC, and soon from Lisbon.
More about me →How I work
First principles
Get the problem right before you craft the solution. Discovery is where design earns its leverage, and execution becomes table stakes once you're solving the thing that truly matters.
Dive deep
I'm a true believer in diving deep on the projects that need it most, whether that's being hands-on in the design, driving stakeholder influence, getting the work shipped, or whatever else the moment asks for.
Storytelling
Every piece of work, big or small, has a reason to exist, and with it a story worth telling, one that inspires and rallies the organisation around it. Words matter, so use them.
Responsible AI
The token economy matters, so I push teams to upskill, tinker, and put AI to work in the highest-impact ways they can, protecting craft time rather than replacing judgment.
Craft with impact
It's not just about me loving the craft, it's about reigniting in everyone the love that got them into this in the first place, all while keeping it pointed at real outcomes for the business.
Empower future thinking
OKRs and KPIs are what matter most, and teams have to deliver on them. But I make room for people to think beyond the roadmap, to chase the what-ifs and why-nots that take the work somewhere new.
What is Tiago like to work with?
I've fed years of performance reviews, peer feedback, and my own principles into this. Ask it anything about how I lead, what I'm like to work with, or what I believe, or start with one of these.
An AI reference trained on feedback about Tiago. Answers are a synthesis, not a live person.
Playground coming soon
View all →A few things I'm building and capturing outside of design work, ventures I'm founding and stories from the road. All coming soon.
Hi, I'm Tiago.
I'm a product and design leader with twenty years of experience leading teams that identify the right people-problems and craft user-centered, value-add solutions, across SuperApps, marketplaces, social media, e-commerce, mobility, fintech, and advertising and branding.
I've scaled design teams globally, from small (2-8) to large (80+), in their multidisciplinary setup across product design, UX research, content, and creative. I've worked, or led teams, in the San Francisco Bay Area, Argentina, Portugal, Germany, Poland, India, the UAE, and most recently APAC.
I'm passionate about immersing in new cultures and understanding how others solve problems, as much as I hope to influence, inspire, and contribute to the growth of those around me.
First principles
Get the problem right before you craft the solution. Discovery is where design earns its leverage, and execution becomes table stakes once you're solving the thing that truly matters.
Dive deep
I'm a true believer in diving deep on the projects that need it most, whether that's being hands-on in the design, driving stakeholder influence, getting the work shipped, or whatever else the moment asks for.
Storytelling
Every piece of work, big or small, has a reason to exist, and with it a story worth telling, one that inspires and rallies the organisation around it. Words matter, so use them.
Responsible AI
The token economy matters, so I push teams to upskill, tinker, and put AI to work in the highest-impact ways they can, protecting craft time rather than replacing judgment.
Craft with impact
It's not just about me loving the craft, it's about reigniting in everyone the love that got them into this in the first place, all while keeping it pointed at real outcomes for the business.
Empower future thinking
OKRs and KPIs are what matter most, and teams have to deliver on them. But I make room for people to think beyond the roadmap, to chase the what-ifs and why-nots that take the work somewhere new.